Seasons Greetings

Seasons greetings and best wishes for 2010 from Real Time Content to all visitors to this blog.

Click here for our card.

Tags: Happy Holidays, Seasons Greetings
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The Salesperson That Never Sleeps

Following great success, our virtual sales tool, RTC Virtue, is now available in Europe as well as North America.

Using our interactive video technology, RTC Virtue can create completely personalised sales experiences for online customers. To implement the virtual sales tool, RTC captures a client’s existing sales experience and efficiently integrates it into their platform. Indeed, by reflecting “best practice” sales techniques captured from the client’s traditional sales process, RTC Virtue’s conversion rate can exceed human sales conversions.

In the US, premier marketing intelligence supplier Equipment Data Associates (EDA) turned to RTC’s revolutionary video technology to create a personalised online virtual sales tool for each of their direct mail prospects. When a prospective client visits a personal URL (PURL) supplied through EDA’s direct mail campaign, RTC’s platform is able to create a personalised video that incorporates the visitor’s name, current date, location, and product features which will most benefit that particular visitor.

“David Kane (EDA’s virtual salesperson) is our best ever sales hire!” said David Schwartz, EDA Vice President of Sales and Marketing. “He’s ultra reliable and works 24/7, 365 days a year – and gives a perfect personalised presentation every time. The RTC service has more than doubled response rates compare with traditional Webex presentations.”

“I’m delighted that we’ve now launched the virtual sales tool in Europe as well as North America”, said Tom Quinn, the recently appointed new CEO of RTC. “RTC has a clear focus on Response Marketing which delivers measurable results – this is reflected in our work for some of the worlds most prestigious brands including Manchester United, Sony Ericsson and Nationwide. Time after time we’ve delivered massive ROI for our clients – our work for Nationwide increased their sales by 50% and the campaign paid for itself within six weeks.”

You can see the EDA ‘David Kane’ implementation of RTC Virtue in action here. Note that he is totally unaffected by sleep deprivation despite having been selling continuously for many months!

The full press release for RTC Virtue can be read here.

Tags: Innovation, Interaction, Online, Personalization, Sales, Technology
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Sing with Lips

As part of the launch campaign in November 2009 for the ‘Lips Number One Hits’ game on the XBox 360 , we produced a karaoke video service for the product web-site using video from video production company The Rumpus Room, and created by media publisher Global.

The ‘Mix your own Music Video’ service allows you to create a music video featuring Lily Allen’s 2009 Number One hit, ‘The Fear’ using karaoke performances by members of the public. These were recorded over two months at roadshows around the UK by The Rumpus Room. Real Time Content took the video and split it into individual lines of the song, then allow you to choose the gender of the singers and the quality of their singing. People who have taken part in the recordings get a special code that allows them to feature themselves in the video.

You can try out the ‘Mix your own Music Video‘ service here. ( http://www.singwithlips.co.uk/mix/ )

You can remix the video to get a different version, but you are extremely unlikely to see the same video twice – when the recordings are complete then there will be about 10 to the power 144 different possibilities, which is approximately:

…a billion billion (…12 more billions…) billion billion versions of the video,

and it is a BIG number: more than the number of atoms in the Universe!

Each of these videos is individually created by Real Time Content’s software in less than 2 seconds, of course.

Tags: Content, Karaoke, Lily Allen, Music Video, Online, Production, Technology, Video, Website, XBox 360
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From TV to Online Video

There’s been a big effort to make online video ads successful, everyone from Hulu to VivaKi is trying to figure out which format will work. But does the format really matter? Or is it more about what kind of experience the viewer has when interacting with the ad?

Instead of re-purposing original TV ads, advertisers should be modifying that content to fit the online realm by engaging the viewer. A recent Forrester report states that people find conversational ads to be more effective and recommends that marketers integrate ads that ask for customer feedback to optimize.

Read our CEO Naj’s article, Catering TV Advertising Content to Online Campaigns, which appeared in AdAge’s Digital NEXT last week. He talks about how advertisers can edit TV content for online using different technologies that help online campaigns become successfully interactive with customers.

Tags: AdAge, Advertising, Byline, Technology, TV
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3 Easy Steps to Personalization

How does an advertiser connect with the ad-weary customer, who sees dozens of online ads per day?

Most online ads target a broader consumer segment with a single message, but there are new technologies available that enable advertisers to deliver content that relates more directly to individual consumers based on their profile data or the type of content that interests them. Through personalization, online video can actually be relevant. A recent survey by ChoiceStream concluded that 41 percent of consumers would pay more attention to advertising if it were personalized based on their interests.

In an iMediaConnection article, CEO Naj Kidwai goes through a step-by-step approach to personalizing online video and the three different options for customization — motion tracking, hot spot, and personalized video — that help brands develop more effective online campaigns overall.

Tags: Advertising, iMediaConnection, Personalization, Video
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