3 Easy Steps to Personalization
How does an advertiser connect with the ad-weary customer, who sees dozens of online ads per day?
Most online ads target a broader consumer segment with a single message, but there are new technologies available that enable advertisers to deliver content that relates more directly to individual consumers based on their profile data or the type of content that interests them. Through personalization, online video can actually be relevant. A recent survey by ChoiceStream concluded that 41 percent of consumers would pay more attention to advertising if it were personalized based on their interests.
In an iMediaConnection article, CEO Naj Kidwai goes through a step-by-step approach to personalizing online video and the three different options for customization — motion tracking, hot spot, and personalized video — that help brands develop more effective online campaigns overall.
Tags: Advertising, iMediaConnection, Personalization, Video
Filed under Thoughts |
