Sing with Lips

As part of the launch campaign in November 2009 for the ‘Lips Number One Hits’ game on the XBox 360 , we produced a karaoke video service for the product web-site using video from video production company The Rumpus Room, and created by media publisher Global.

The ‘Mix your own Music Video’ service allows you to create a music video featuring Lily Allen’s 2009 Number One hit, ‘The Fear’ using karaoke performances by members of the public. These were recorded over two months at roadshows around the UK by The Rumpus Room. Real Time Content took the video and split it into individual lines of the song, then allow you to choose the gender of the singers and the quality of their singing. People who have taken part in the recordings get a special code that allows them to feature themselves in the video.

You can try out the ‘Mix your own Music Video‘ service here. ( http://www.singwithlips.co.uk/mix/ )

You can remix the video to get a different version, but you are extremely unlikely to see the same video twice – when the recordings are complete then there will be about 10 to the power 144 different possibilities, which is approximately:

…a billion billion (…12 more billions…) billion billion versions of the video,

and it is a BIG number: more than the number of atoms in the Universe!

Each of these videos is individually created by Real Time Content’s software in less than 2 seconds, of course.

Tags: Content, Karaoke, Lily Allen, Music Video, Online, Production, Technology, Video, Website, XBox 360
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