The Salesperson That Never Sleeps

Following great success, our virtual sales tool, RTC Virtue, is now available in Europe as well as North America.

Using our interactive video technology, RTC Virtue can create completely personalised sales experiences for online customers. To implement the virtual sales tool, RTC captures a client’s existing sales experience and efficiently integrates it into their platform. Indeed, by reflecting “best practice” sales techniques captured from the client’s traditional sales process, RTC Virtue’s conversion rate can exceed human sales conversions.

In the US, premier marketing intelligence supplier Equipment Data Associates (EDA) turned to RTC’s revolutionary video technology to create a personalised online virtual sales tool for each of their direct mail prospects. When a prospective client visits a personal URL (PURL) supplied through EDA’s direct mail campaign, RTC’s platform is able to create a personalised video that incorporates the visitor’s name, current date, location, and product features which will most benefit that particular visitor.

“David Kane (EDA’s virtual salesperson) is our best ever sales hire!” said David Schwartz, EDA Vice President of Sales and Marketing. “He’s ultra reliable and works 24/7, 365 days a year – and gives a perfect personalised presentation every time. The RTC service has more than doubled response rates compare with traditional Webex presentations.”

“I’m delighted that we’ve now launched the virtual sales tool in Europe as well as North America”, said Tom Quinn, the recently appointed new CEO of RTC. “RTC has a clear focus on Response Marketing which delivers measurable results – this is reflected in our work for some of the worlds most prestigious brands including Manchester United, Sony Ericsson and Nationwide. Time after time we’ve delivered massive ROI for our clients – our work for Nationwide increased their sales by 50% and the campaign paid for itself within six weeks.”

You can see the EDA ‘David Kane’ implementation of RTC Virtue in action here. Note that he is totally unaffected by sleep deprivation despite having been selling continuously for many months!

The full press release for RTC Virtue can be read here.

Tags: Innovation, Interaction, Online, Personalization, Sales, Technology
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If Interactivity is the Way, Personalized Video is the Technology…

Earlier this month, MarketingSherpa released a report stating that marketers want more interactivity in video ads. Isn’t that what the Internet is all about?

We’ve talked about this before at Real Time Content, but the online viewing experience is completely different than the linear experience viewers have when they’re watching a linear medium like TV. Seriously, how much interaction do you have with the television while you’re lying on the couch?! On the Web, you have the full keyboard and computer screen so you’re more apt to interact with and maintain control over the content you consume.

According to MarketingSherpa’s post, 73% of video marketers said that interactivity increases the effectiveness of an ad. This is comparable to the differences in teaching tactics between telling and showing. Were you an avid listener and note taker during a lecture, or the type of person to ask questions and engage the professor in dialogue? Many people learn by doing, and with interactive advertising, you’re not just telling a viewer that a product is cool; you’re actually inviting them to learn about the brand by interacting with branded content. The interactive experience is similar to the dialogue between student and professor, in which the viewer impacts the type of content and how it is received through their engagement with the content.

It’s interesting to see how marketing is shifting and taking advantage of integrating different Web technologies to give the viewer a greater interactive experience. Another finding from the survey was that 66% of marketers agreed that developing different personalized versions of an ad, geared to the individual, increases ad effectiveness. This takes interactivity to the next level of personalization, whereby the content presented is customized for the audience member based on their profile, behavior or preferences. Since viewers can relate to personalized content, it is more appealing and increases the likelihood that they will want to interact with it. No longer is advertising a method of broadcasting product information, the Web is forcing marketers to reevaluate their tactics and develop new ways to start a conversation with their consumers by increasing advertising engagement.

Tags: Advertising, Interaction, MarketingSherpa, Research, Video
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