Striking While the Iron’s Hot: RTC Makes A Splash in Innovation
Real Time Content recently submitted for and was honored to win in the 2009 Internet Advertising Competition awards. Our entry, “The New Age of Personalization: Matching Message to Need,” won the Best Insurance Rich Media Online Campaign category.
The submission was the demo for our Nationwide Home Insurance campaign, which resulted in a click-through rate increase of 240% and a sales increase of 50%, proving that personalized video really makes a difference in the advertiser’s bottom line.
Presented by the Web Marketing Association, the Internet Advertising Competition awards are given to agencies and technologies for outstanding achievement in Internet advertising. The IAC award is one of the only competitions to recognize only online categories of advertising. Some of the Best in Show winners included campaigns from Atmosphere BBDO, Agency.com and AvatarLabs. See a list of all the winners here. The Web Marketing Association is a leader insetting a high standard for Internet marketing and Web development.
Real Time Content’s technology evangelist, Martin Russ, was also given a Certificate of Recognition for the Advertising Research Foundation’s 2009 Great Mind Awards in the category of Innovation. The awards are presented to individuals who have developed innovative research ideas – methodology, theory, service and solution.
The Advertising Research Foundation (ARF) is a collective of diverse marketing experts, including 400 advertisers, advertising agencies, associations, research firms and media companies, that are all tied by the a single thread of staying true to innovation and creativity in advertising to lead the industry forward.
Tags: Awards, Innovation, Personalization, Real Time Content, Research
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A New, Personal Touch for Advertising Online
Last week, our CEO Naj Kidwai appeared on RSS Ray’s podcast radio show, aired on wsRadio.
RSS Ray looked to Naj as an authority on personalized video and its role in online advertising. The interview discussed a range of topics around personalized video, mainly what personalized video is, how it differs from standard online video and how companies can go about delivering personalized video to online audiences.
| Have a listen to the full discussion here. |
Radio Interview
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InterviewTo prepare listeners for the podcast, Naj also wrote a post for the RSS Ray blog, which goes into increasing engagement through personalized video. Everyone talks about “engagement,” but not about tactics used to increase it, especially in the area of online video. Advertisers and marketers are constantly trying to capture their audience’s attention with the same static video, and it’s not working. The industry needs to take a new approach to reaching engagement, and the answer is through creating personalized video content that the viewer automatically reacts to.
Read Naj’s whole post here.
Tags: Advertising, Byline, Engagement, Personalization, Real Time Content, RSS Ray, Video
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Introducing Real Time Content blog
We’re excited to introduce the launch of Real Time Content’s new blog at http://blog.realtimecontent.com.
Our hope is that this blog will serve as a forum for discussing Real Time Content news and, more importantly, industry perspectives related to the on the online advertising industry. We realize that there is a lot of discussion in this area, and we’re ready to join the conversation! The blog will help us communicate our innovative work in delivering personalized online video capabilities, to agencies and the brands they represent.
We’re excited to hear what you have to say as well, so please comment and give us feedback on this blog!
In the meantime, feel free to contact the Real Time Content team at info [at] realtimecontent [dot] com.
Tags: Content, Personalization, Real Time Content, Technology
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