What Advertisers Can Learn from Comedians

Advertising is like telling a good story (or a good joke). You want to captivate the audience, play off their energy and ultimately have them enjoy the end message. Without the audience, a comedian is unable to really finish the joke or story. For an advertiser, there’s no point in putting out a message unless there’s an audience.

Storytelling is an art — one that requires a push and pull between the storyteller and the audience. For advertising, this is a push/pull between the delivery of the brand’s message and its target consumers.

Personalization is one way for advertisers to build this connection between consumer and brand message. When it comes to video advertising, storyboarding technology can add this level of personalization to the storytelling process.

Read more in CEO Naj Kidwai’s article, “Why Advertisers Should Think Like Comedians,” in iMediaConnection. The article highlights:

* Customize your message similar to the way a comedian tailors a joke
* Video ads should not be delivered in a one-size-fits-all approach
* Personalized video increases ROI and engages consumers with your brand

Tags: Advertising, ROI, Storytelling
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