A New, Personal Touch for Advertising Online

Last week, our CEO Naj Kidwai appeared on RSS Ray’s podcast radio show, aired on wsRadio.

RSS Ray looked to Naj as an authority on personalized video and its role in online advertising. The interview discussed a range of topics around personalized video, mainly what personalized video is, how it differs from standard online video and how companies can go about delivering personalized video to online audiences.

Have a listen to the full discussion here.

Radio Interview Powered by RSSRay.com Interview

To prepare listeners for the podcast, Naj also wrote a post for the RSS Ray blog, which goes into increasing engagement through personalized video. Everyone talks about “engagement,” but not about tactics used to increase it, especially in the area of online video. Advertisers and marketers are constantly trying to capture their audience’s attention with the same static video, and it’s not working. The industry needs to take a new approach to reaching engagement, and the answer is through creating personalized video content that the viewer automatically reacts to.

Read Naj’s whole post here.

Tags: Advertising, Byline, Engagement, Personalization, Real Time Content, RSS Ray, Video
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