From TV to Online Video

There’s been a big effort to make online video ads successful, everyone from Hulu to VivaKi is trying to figure out which format will work. But does the format really matter? Or is it more about what kind of experience the viewer has when interacting with the ad?

Instead of re-purposing original TV ads, advertisers should be modifying that content to fit the online realm by engaging the viewer. A recent Forrester report states that people find conversational ads to be more effective and recommends that marketers integrate ads that ask for customer feedback to optimize.

Read our CEO Naj’s article, Catering TV Advertising Content to Online Campaigns, which appeared in AdAge’s Digital NEXT last week. He talks about how advertisers can edit TV content for online using different technologies that help online campaigns become successfully interactive with customers.

Tags: AdAge, Advertising, Byline, Technology, TV
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